Using the Voice of the Customer to Drive Improvement

Discover how customer-ownership drives our efforts to listen and respond to the voice of the customer.

Program Overview

Presenters: Alexandria Mullen, Stephanie Francis, Elizabeth Rasmussen

Health care organizations struggle with how to incorporate the voice of the customer or, more importantly, how to be customer-driven. Surveys are mailed out or offered after patient encounters, but then what? How is the information being collected, analyzed, and used for improvement? The “customer-driven” approach is key to Southcentral Foundation’s whole system redesign. In this webinar, discover how customer-ownership drives our efforts to listen and respond to the voice of the customer.

Learning Objectives

  • Explain why the voice of the customer is important
  • Identify your customers
  • Discuss various way SCF listens to the customer
  • Determine ways to access the voice of the customer
  • Describe how the voice of the customer is used for improvement at SCF

Additional Resources

  • Presentation decks
  • Link to a video tour of Southcentral Foundation’s Anchorage Native Primary Care Center

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